A British TV Network Ran Knitted Versions of Well-Known Spots for an Entire Ad Break

Cozy up to an award-winning creative idea

In work you may have missed last year, here's a crafty campaign from British TV network ITV, which is riding fresh exposure after winning a Silver Lion in Film Craft at Cannes last month. 

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.