Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company's Movie

Four British ads remade almost shot for shot

Here's a fantastic ad stunt orchestrated by media agency PHD on Britain's ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie.