Innocean USA

If You’re Scared of Clowns, Do Not Watch This Candy Ad. You’ve Been Warned

Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria.

Hyundai Built a Whole Town Full of Careless Crash Test Dummies for Quirky Tucson Ads

Hyundai's latest commercials for its Tucson SUV are set in a town with a quiet, but incredibly accident-prone, community of inhabitants. That's because they're all crash test dummies.

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the Santa Fe, Santa Fe Sport or Tucson is right for them.

Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners

Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday. 

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads.

Innocean USA Hires a Chief Growth Officer

Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth officer, a new position.

Hyundai Gets Unstuck in First of Two Super Bowl :30s

Drivers of the Hyundai Sonata Turbo get stuck behind the strangest vehicles on the road. Luckily, they also have the power to get past them.

Fast Chat: Hyundai’s Shannon on Super Bowl Advertising

Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that will air in the first and second quarters.

Hyundai Mixes Music and Humor in Super Bowl Ads

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year.