If You’re Scared of Clowns, Do Not Watch This Candy Ad. You’ve Been Warned
Creativity
Texas confectionary Atomic Candy is getting into the Halloween spirit with a creepy new commercial that capitalizes on the current wave of clown mass hysteria.
Innocean USA Hires a Chief Growth Officer
Brand Marketing
Chad Saul is getting grounded again. After more than a year of working at a holding company (MDC Partners) and consulting, Saul this week joins Innocean USA as chief growth [...]
Hyundai Gets Unstuck in First of Two Super Bowl :30s
Brand Marketing
Drivers of the Hyundai Sonata Turbo get stuck behind the strangest vehicles on the road. Luckily, they also have the power to get past them.
Fast Chat: Hyundai’s Shannon on Super Bowl Advertising
Brand Marketing
Hyundai is a true believer in the Super Bowl, having been on the last five games. This year, the brand returns with two comical 30-second ads from Innocean USA that [...]
Hyundai Mixes Music and Humor in Super Bowl Ads
Brand Marketing
Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year.