TV’s Royal Couple Lives On Thanks to Brand Endorsements
Brand Marketing
If there is one thing more impressive than the popularity of I Love Lucy—which ran for 179 episodes between 1951 and 1957—it is the popularity that endures long after the [...]
Hollywood.com Plans Overhaul
Performance Marketing
There's no shortage of celebrity news on the Web, but Michelle Lee, Hollywood.com's new senior vice president of content and editorial director, said she plans to go after a hole [...]
Game of Shows: How Did the Studios Do in the Upfront?
For the new series set to appear on broadcast networks this fall, the odds of survival are grim. Thanks to a highly fragmented audience comprised of increasingly fickle and distracted [...]