Some of the Best Movie Campaigns—From Blair Witch to Hunger Games

Technology and social media give Hollywood ads real star power

The Oscars are back this Sunday, for the 85th time, and once again the world gets set to witness the motion picture industry honor its best, brightest and most beautiful—while snubbing others. As we debate who should take home this year’s little gold men, fill out our Oscar ballots for the office pool and prepare those trays of hors d’oeuvres, we consider some of the best movie campaigns ever, and some of the greatest innovations in the selling of one of America’s most important and enduring consumer products. Here, New York-based creative director (and hard-core film buff) Michael English, who has worked on ad campaigns for global brands such as American Express, Hellmann’s and Dove, looks at some of the stars of the genre.