10 of the Best Ads That Highlighted Droga5’s Craftsmanship and Creativity in 2016
Creativity
Droga5, Adweek's U.S. Agency of the Year, produced a wide range of work in 2016 for clients ranging from Johnsonville to Hennessy. Some ads will likely make you laugh, while [...]
Infographic: The Recipe for a Successful Booze Brand
Brand Marketing
With the summer BBQ season in full swing, booze brands get a natural boost—but what makes a consumer pick one bottle over another? While personal recommendations from family and friends [...]
Agency of the Year: A Maturing Droga5 Still Hasn’t Lost Its Edge
Brand Marketing
The inspiration for "This Is Wholesome," the phenomenal, very un-Droga5-like campaign that the agency created for Honey Maid this year, came on a playground in New York's East Village.
How a Speed Demon From a Century Ago Got Hennessy’s Heart Racing
Brand Marketing
IDEA: Can an Englishman who died in 1948 convince American millennials to drink cognac in 2013? Hennessy hopes so.
Adidas Makes Gains Among Black Consumers, L’Oréal Lags
Brand Marketing
Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the [...]