HBO Chief on Attracting Audiences: Talent + Content = Subscribers
At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather [...]
Facetime: Adweek’s Young Influentials and TV Premieres
Brand Marketing
Adweek’s annual Young Influentials party sponsored by Popsugar in New York honored a fresh batch of under-40 talent from companies like ABC, IBM and Annalect. Elsewhere, Hulu and HBO celebrated [...]
This Behind-the-Scenes ‘Silicon Valley’ Story Will Make Every Digital Agency Jealous
Performance Marketing
Even after 15 years of being in business, not many people had heard of Wpromote because, like most search advertising agencies, it operates in stealth mode for high-profile clients such [...]
The People v. O.J. Simpson and Game of Thrones Dominate the 2016 Emmys
On the night before the 2016-17 TV season began, the television industry honored its very best shows and actors at the 68th Emmy Awards—and the broadcast networks once again found [...]
Danny McBride and Walton Goggins Dress Up as Brand Mascots Gone Bad for GQ
Creativity
What if brand mascots weren't chipper or cheerful? What if, instead of smiling ear to ear while trying to hock Energizer or McDonald's, they were jaded, even sadistic? That's the [...]
Sesame Street Fans No Longer Need HBO to Watch New Elmo and Cookie Monster Episodes on TV
For the past year, the only way to get to Sesame Street—and watch new episodes featuring Elmo, Big Bird, Cookie Monster and the rest of the gang—was by subscribing to [...]