New York’s Stellar Coverage of the Craziest Election in History Makes It Magazine of the Year
Brand Marketing
The longest presidential campaign any of us can remember—with one of the most shocking outcomes, at least to the media—not only dominated our consciousness and conversation in 2016, it also [...]
Hearst Is Hawking September Issues From Its ‘MagMobile’—a Roving Newsstand on Wheels
Performance Marketing
In an effort to promote its all-important September fashion issues, Hearst is taking its consumer marketing strategy to the streets—literally. This morning, the publisher is debuting the "MagMobile," a roving [...]
Why Fashion Publishers Are Taking Over Coachella
Performance Marketing
In the 16 years since music fans first gathered in Indio, Calif., for two days of performances by artists like Beck and Morrissey, the Coachella Valley Music and Arts Festival [...]
Here Are Hearst Magazines’ Editorial Award Winners
Performance Marketing
For over a decade, Hearst has distinguished the publishers of its top-performing titles during the annual Tower Awards.
How One Art Director Became an Overnight Sensation for Wearing the Same Outfit Every Day
Brand Marketing
Matilda Kahl, an art director at Saatchi & Saatchi, was launched into viral stardom this week. But it wasn't for her creative work, exactly—it was for the single outfit she [...]
Real Housewife Yolanda Foster Gets Social Media Schooling From her Insta-Famous Kids
Specs Who Yolanda Foster Age 50