How One Art Director Became an Overnight Sensation for Wearing the Same Outfit Every Day

Matilda Kahl on the power of the work uniform

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Matilda Kahl, an art director at Saatchi & Saatchi, was launched into viral stardom this week. But it wasn't for her creative work, exactly—it was for the single outfit she wears to the office every day.

In her recent Harper's Bazaar article, which has racked up more than 64,000 shares in just one week, Kahl recalled the day she showed up to an important meeting feeling overwhelmed, unprepared and hating her outfit. It didn't help that the men in attendance appeared casual and confident, while she felt like a sweaty mess.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in