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People Don’t Want to Talk with Humans Anymore and Other Mobile Lessons from L’Oréal

By GumGum

What does it take to succeed with mobile advertising? Maybe not thinking of it as advertising at all, but instead seeing it as an access point into peoples’ lives. AI [...]

Brand Marketing

Why LGBT Equality Is Good for Business, Too

By Phil Schraeder

Performance Marketing

In-Image Ads Can Now Be Programmatic, Too

By Christopher Heine

Performance Marketing

LG’s Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate

By Christopher Heine

Performance Marketing

Big Brands Give Small Tech Firms a Shot

By Christopher Heine