GumGum

People Don’t Want to Talk with Humans Anymore and Other Mobile Lessons from L’Oréal

What does it take to succeed with mobile advertising? Maybe not thinking of it as advertising at all, but instead seeing it as an access point into peoples’ lives. AI […]

Why LGBT Equality Is Good for Business, Too

The teenage years are rarely easy, and that's especially true for those of us in the lesbian, gay, bisexual and transgender (LGBT) community.

In-Image Ads Can Now Be Programmatic, Too

GumGum, a company that offers ads appearing inside Web images, is partnering with Xaxis to sell its unusual inventory

LG’s Bottom-of-the-Page Ads Are Getting a 2.1% Click-Through Rate

Top-of-the-page banner ads don't have the greatest reputation in terms of moving the sales needle, so why not see if they work better affixed at the bottom of the screen?

Big Brands Give Small Tech Firms a Shot

Today, Breville will embark on the Specialty Coffee Association's annual event in Boston to sell its coffee machines, espresso grinders and tea makers.