How Twitter (Yes, Twitter) Became the Most Brand-Safe Platform

New research on the measures marketers are taking to stay protected from unsafe content has been released.

Do You Have a Visual Strategy for Your Digital Advertising?

How computer vision technology can improve your approach to visual marketing.

Ready Sponsor One: How to Take Advantage of Esports

Most practices brands use for their regular sports and entertainment sponsorships aren't appropriate to esports. Here's your guide on how to evaluate esports organizations, execute an esports sponsorship and measure the results.

The Rebirth of Contextual Advertising… or How to Save Your Brand from Being Creepy, Unsafe and Irrelevant

Triggered by privacy laws like GDPR, brand safety challenges from programmatic buys and the need for personalized experiences, contextual advertising is back on top.

The Ugly Truth About Why Viewers Hate Being Interrupted by Video Ads

Here’s the reality of digital video advertising: Pre-roll really annoys viewers. But advertisers still think it’s their best option.

Artificial Intelligence Has Become an Unstoppable Force in Advertising

You might already be an AI expert and not even know it.

Brand Safety Has Reached Crisis Levels, So Why Are So Few Advertisers Paying Attention?

The marketing world is in the midst of a brand safety epidemic, but despite the number of high-profile organizations affected by the latest outbreak, very few advertisers are taking satisfactory preventive measures.

Garmin’s In-image Campaign Takes on Mobile Interruption

Creating mobile ads that get attention without negatively affecting user experience is a major challenge all advertisers face.

Robot Marketing or Human Marketing: Spot the Difference

You're a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research in your everyday?

Making Mobile Safe, Secure and Contextual

Mobile marketers are still trying to master the contextual benefits the platform provides. As they take advantage of the latest formats and targeting options, they also face new challenges related […]