GumGum


The Ugly Truth About Why Viewers Hate Being Interrupted by Video Ads

Here’s the reality of digital video advertising: Pre-roll really annoys viewers. But advertisers still think it’s their best option.

Artificial Intelligence Has Become an Unstoppable Force in Advertising

You might already be an AI expert and not even know it.

Brand Safety Has Reached Crisis Levels, So Why Are So Few Advertisers Paying Attention?

The marketing world is in the midst of a brand safety epidemic, but despite the number of high-profile organizations affected by the latest outbreak, very few advertisers are taking satisfactory preventive measures.

Garmin’s In-image Campaign Takes on Mobile Interruption

Creating mobile ads that get attention without negatively affecting user experience is a major challenge all advertisers face.

Robot Marketing or Human Marketing: Spot the Difference

You're a savvy marketer. You understand that AI is reshaping the advertising and marketing industries. But can you tell the difference between robot and human ad creative, copywriting and research in your everyday?

Making Mobile Safe, Secure and Contextual

Mobile marketers are still trying to master the contextual benefits the platform provides. As they take advantage of the latest formats and targeting options, they also face new challenges related […]

The New Value Proposition for Sports Signage

Sports signage has always been valued on the television exposure it generates, but that’s an outdated model when viewers turn to social media for their daily highlight fix. Our new […]

People Don’t Want to Talk with Humans Anymore and Other Mobile Lessons from L’Oréal

What does it take to succeed with mobile advertising? Maybe not thinking of it as advertising at all, but instead seeing it as an access point into peoples’ lives. AI […]

Give the People What They Want: Building a Better Mobile Ad

It’s pretty clear that people want good mobile experiences.

3 Visual Marketing Superpowers Your Brand Needs

Image recognition is the new superpower for marketers, allowing them to see visual brand interactions on social media that don't include text or hashtags.