Good News! Yes, It’s Possible to Prove the Value of Contextual Targeting
There can be too much of a good thing. In the world of digital targeting, it’s the recent proliferation of contextual intelligence vendors.
Break Out of Your Brand’s Contextual Comfort Zone [Infographic]
Trust issues? Brand safety? Data privacy? They're big hurdles for marketers today, but they don't have to throw your digital strategy out of whack.
Top Digital Execs Chime in on What the Future of Brand Safety Looks Like
Top digital executives weigh in on current brand safety challenges and the future of the industry.
How Twitter (Yes, Twitter) Became the Most Brand-Safe Platform
New research on the measures marketers are taking to stay protected from unsafe content has been released.
Do You Have a Visual Strategy for Your Digital Advertising?
How computer vision technology can improve your approach to visual marketing.
Ready Sponsor One: How to Take Advantage of Esports
Most practices brands use for their regular sports and entertainment sponsorships aren't appropriate to esports. Here's your guide on how to evaluate esports organizations, execute an esports sponsorship and measure [...]
The Rebirth of Contextual Advertising… or How to Save Your Brand from Being Creepy, Unsafe and Irrelevant
Triggered by privacy laws like GDPR, brand safety challenges from programmatic buys and the need for personalized experiences, contextual advertising is back on top.
The Ugly Truth About Why Viewers Hate Being Interrupted by Video Ads
Here’s the reality of digital video advertising: Pre-roll really annoys viewers. But advertisers still think it’s their best option.
Artificial Intelligence Has Become an Unstoppable Force in Advertising
You might already be an AI expert and not even know it.
Brand Safety Has Reached Crisis Levels, So Why Are So Few Advertisers Paying Attention?
The marketing world is in the midst of a brand safety epidemic, but despite the number of high-profile organizations affected by the latest outbreak, very few advertisers are taking satisfactory [...]