guerilla marketing

Could You Climb a Slippery Plane Wing to Complete This Mission Impossible Obstacle Course?

If you wish you could be like Mission Impossible's Ethan Hunt, here's a fun bit of stunt marketing for you. To promote Rogue Nation, the fifth movie in the franchise, agency Grandesign set up a spy-thriller-inspired obstacle course for passersby in Hollywood over July 4th weekend.

TNT’s ‘Dallas’ Is Opening a Gas Station in Manhattan [Updated]

Last week, TNT revealed that it was launching an actual "Ewing Energies" gas station in the U.S. to promote the third season of its reboot of Dallas, the iconic 1980s Friday night soap opera.

Uber Orders Ice Cream Trucks in 33 Cities

In this heat, what's a better ice-breaker than ice cream?

Mike and Ike’s ‘Breakup’ Lifted Sales and Social

For the last year, boxes of Mike and Ike have appeared in stores with either "Mike" or "Ike" scribbled over, as the 72-year-old candy item hoped to create social media buzz and foster resonance among teens.