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If you wish you could be like Mission Impossible's Ethan Hunt, here's a fun bit of stunt marketing for you.
To promote Rogue Nation, the fifth movie in the franchise, agency Grandesign set up a spy-thriller-inspired obstacle course for passersby in Hollywood over July 4th weekend.
The accompanying case study video shows Simon Pegg, who plays IMF agent Benji Dunn in the Mission Impossible movies, serving as the emcee for a set of reality-TV-style challenges. A dozen or so contestants end up chasing down a specific briefcase in a plaza full of businessmen; swimming through a winding tank to unlock an underwater box; climbing soaking wet up a slippery, wobbly and inclined plane wing (or falling into the foam pit beside it); and ultimately rappelling from a third story walkway.
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