This Digital Marketer Made Ads for Allergy Medicine Feel Personal

Almost from the day in 1995 that GlaxoSmithKline introduced Flonase, it was a runaway hit. The nasal spray alleviated seasonal allergy symptoms without causing drowsiness, and Americans (50 million of whom have allergies) clamored for a prescription. Flonase did $600 million in sales by 2000, and in 2005 raked in $1.3 billion.

Grey Toronto Wins Grand Effie for Ads Urging Kroger to Change Its Open-Carry Gun Policy

Grey in Toronto nabbed the first Grand Effie award for a Canadian agency tonight at the Effie Awards.

Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest

It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]

Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency

As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]

The GSK-Novartis Deal Triggered This Global Media Pitch

GlaxoSmithKline is conducting a global review of media planning and buying for its consumer healthcare brands, and it comes as no surprise, given the company's recent asset swap with Norvartis.

Publicis Groupe Acquires E-Commerce Shop

Publicis Groupe is acquiring e-commerce shop Crown Partners.

Breathe Right Gallops to the Belmont Stakes, Betting on a Horse Wearing a Nasal Strip

On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn't just about raw talent—it's about the nasal strips he's been wearing lately, which his owners swear by.Though horses are not its target, Breathe Right is taking full advantage of the news. Parent company GlaxoSmithKline plans to distribute 50,000 Breathe Right nasal strips to fans at the Belmont. And Grey in New York quickly whipped up the commercial below, too.The agency says the spot was written last Wednesday, awarded production on Thursday, cast Friday, pre-pro'ed Sunday, shot Monday, edited Tuesday and shipped on Wednesday. Showing the journey of a jockey who goes from congested to rested in the "Breathe Right Bedtime Stakes," the spot will air on NBC during the race on Saturday night.Also note the jockey's name: Jimmy Heekin. Inside joke.Credits below. brightcove.createExperiences();

Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways

The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.

Big Data Players Riff on Instagram Video (and Ukulele)

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.

Cole & Weber United Adds a New Partner

Cole & Weber United has hired a new fourth partner.Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years at TBWA\Chiat\Day, New York, where she led a key global account: GlaxoSmithKline, which includes anti-smoking brand Nicorette and Aquafresh toothpaste.