This Digital Marketer Made Ads for Allergy Medicine Feel Personal
Brand Marketing
Almost from the day in 1995 that GlaxoSmithKline introduced Flonase, it was a runaway hit. The nasal spray alleviated seasonal allergy symptoms without causing drowsiness, and Americans (50 million of [...]
Publicis Groupe Acquires E-Commerce Shop
Brand Marketing
Publicis Groupe is acquiring e-commerce shop Crown Partners.
Breathe Right Gallops to the Belmont Stakes, Betting on a Horse Wearing a Nasal Strip
Creativity
On Saturday, California Chrome will try to become the 12th horse to win the Triple Crown when he races in the Belmont Stakes. But to Breathe Right, his success isn't [...]
Women Are Getting More Data Exec Gigs and 4 Other I-Com Takeaways
Performance Marketing
The 5th I-Com Global Summit just wrapped here in Seville, Spain, where a few hundred data marketing execs met to address industry challenges this week.
Big Data Players Riff on Instagram Video (and Ukulele)
Performance Marketing
The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday.
Cole & Weber United Adds a New Partner
Brand Marketing
Cole & Weber United has hired a new fourth partner. Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four [...]