Google Bringing TrueView Ads to Apps, Games
Performance Marketing
Seventy percent of YouTube’s in-steam ad views are those skippable TrueView ads, Google’s svp of advertising Susan Wojcicki told attendees
1960s Ad for Hasbro’s Pie Face
Creativity
With pie attacks all the rage again, perhaps Hasbro will bring back Pie Face, the 1960s game that challenged children to hit themselves in the face with whipped-cream pies. "Turn [...]
Media buyers urged to gun down sales reps
Creativity
Life as a media buyer isn't just strip clubs and steak dinners on the dime of publishers. It's also about a torrent of ad-sales people with really nice teeth and [...]
KanJam snuffs out dying embers of the ’60s
Creativity
Ad agency Cenergy has killed off the last of the 1960s spirit with a summer promotional tour dubbed "Peace, Love and KanJam." KanJam isn't a free music festival. It's a [...]
A board game made for the economic crisis
Creativity
Con Von Hoffman, who runs the fine Collateral Damage blog and used to write for Brandweek, was kind enough to bring "Crunch, The Game for Utter Bankers" to my attention. [...]