Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’
Performance Marketing
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
Indie News Channels Look to Break Into Cable
As cable operators angrily watch margins shrink and subscriber fees rise, independent networks are trying to wedge themselves into the gap—and nowhere is the field of hopefuls more crowded than [...]
Major Garrett Headed for CBS News
Performance Marketing
Major Garrett is headed back to TV, taking over as CBS News' chief White House correspondent on Nov. 25. He replaces Norah O'Donnell, who last summer moved over to CBS [...]
So Much for 2008: Election Shatters Digital News Records
Performance Marketing
It turns out all the breathless speculation was correct. Down to its core, the 2012 presidential campaign was indeed the digital election.
Decision 2012: The Good, the Bad and the Funny
In a night of indelible moments, perhaps the most arresting spectacle was that of Fox News analyst Karl Rove aggressively disagreeing with the network’s decision to call Ohio for President [...]
TV News Wins Four More Years
For all the screwups, awkward vamping, GIF-ready facial expressions and ginned-up suspense, you just can't beat live television coverage for an election.