When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 percent more clients using its platform.
Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research.
Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.
A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.
Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a new survey of 12- to 17-year-olds.
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about $1 billion.
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.
When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's by and large the case every year at the New York City trade show, but this program reflects a changing landscape of issues.