AOL’s Bob Lord Says the Yahoo Rumor ‘Validates That We Have a Good Strategy’
Performance Marketing
When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 [...]
Brandwatch Raises $22 Million
Performance Marketing
Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.
Is BuzzFeed Worth $1 Billion?
Performance Marketing
Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about [...]
Google Plus Just as Popular as Twitter in U.S., Study Says
Performance Marketing
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.
Advertising Week Ramps Up on Native Ads, Data and Second-Screen
Brand Marketing
When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's [...]
Paying bloggers for coverage: a good idea?
Creativity
In social media, you can buy a Twitter background, or get your name into an iPhone app, or slather yourself all over a YouTube clip. But it's all fun and [...]