Forrester

AOL’s Bob Lord Says the Yahoo Rumor ‘Validates That We Have a Good Strategy’

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45 percent more clients using its platform.

U.S. Online Display Advertising Spend to Hit $19 Billion by 2019

Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research.

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs.

The Top 10 Messaging Apps by User Base and Revenue

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue strategies for many is still up for debate though.

Study: Teens Are Not Fleeing Facebook

Who says Facebook doesn’t still have its youth? Almost 80 percent of teens are there, and they are more active on the social network than any other, according to a new survey of 12- to 17-year-olds.

Brandwatch Raises $22 Million

Social media monitoring company Brandwatch just raised $22 million. The company specializes in social "listening," tracking conversations online and giving data to brands to influence their strategies.

Is BuzzFeed Worth $1 Billion?

Murmurs were heard across Web when the rumor came out that Disney attempted to buy BuzzFeed earlier this year, but then backed away after the viral purveyor asked for about $1 billion.

Google Plus Just as Popular as Twitter in U.S., Study Says

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.

Advertising Week Ramps Up on Native Ads, Data and Second-Screen

When attendees at the 10th annual Advertising Week on Monday pick up their 263-page guide, by the sheer weight of that book, they'll know there's no shortage of content. That's by and large the case every year at the New York City trade show, but this program reflects a changing landscape of issues.

Paying bloggers for coverage: a good idea?

In social media, you can buy a Twitter background, or get your name into an iPhone app, or slather yourself all over a YouTube clip. But it's all fun and […]