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Land Rover Unveils Huge TV And Digital Push

Performance Marketing

Land Rover is launching a considerable integrated campaign this week for its 2014 Range Rover Sport that entails inspiration-minded TV spots, an interactive game called "Race the Sun" and iAds, [...]

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Meet 3 Test-Kitchen Chefs at Top Food Magazines

Performance Marketing

Those mouthwatering photos fronting the food magazines every month are the result of test-kitchen chefs who brave sharp knives, spatters of grease—and eating themselves sick—to come up with the picture-perfect [...]

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Food & Wine’s Unconventional Tumblr Strategy

Performance Marketing

There are a lot of creative ways media outlets use Tumblr: to post niche content that wouldn’t otherwise get published, surface archived material, interact with their audiences and answer subscriber [...]

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Mario Batali to Guest Edit April Issue of Food & Wine

Performance Marketing

When Food & Wine magazine began assembling its annual Italy-themed April issue, editor in chief Dana Cowin knew exactly who she wanted on board: Mario Batali, the king of Italian [...]

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‘Food & Wine,’ Starwood Partner on New Restaurant

Performance Marketing

Food & Wine's Best New Chefs Awards has grown into a powerful franchise over the past 24 years. Now, in the magazine’s first foray into a long-term restaurant concept, Food & [...]