Food & Wine Launches New Brand for Millennials

FWx is for the food-obsessed generation


It's debatable whether millennials are special, but one thing is certain: Their relationship with food is. They want it to be authentic, they want to know how it was produced, and they want it to be a shared experience, preferably involving small plates eaten at communal tables.

Time Inc.’s Food & Wine is becoming the latest to target the generation, with a new food brand, FWx. Because millennials grew up online and consider food part of a way of life, FWx, going live today, is designed responsively with smartphones in mind, with a heavy emphasis on content related to eating and going out. 

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