Firestone

Peel an Orange Faster Than Mario Andretti and You Could Win a Trip With Him to the Indy 500

Do you think you can peel an orange or fold a fitted bed sheet faster than a world champion racing driver? Well, now is your chance.

This Data-Obsessed Shop Creates Buzz for Super Bowl Ads Online

Specs Who Co-founders Steve Parker Jr. (l.), CEO, and Jeff Adelson-Yan, president What Digital marketing agency Where New York office

Adweek’s Top 5 Commercials of the Week

You should expect the unexpected from this week's best new ads.Prepare to be moved by a Weight Watchers commercial (sorry, Jessica Simpson), fall in love with a tire commercial, appreciate some shouted remarks from a construction site—and guess who came over to Team Taco Bell?Plus, we include some food porn (no, not Taco Bell) that redefines the genre.

Ad of the Day: Firestone Gets Romantic With an Adorable Tale of Young Love

You don't expect strong storytelling or cinematic filmmaking from tire companies. But that's what Leo Burnett has been delivering for Firestone in an ad campaign that continues with this gorgeous spot about the thrill of young love—and the unforeseen obstacles that might get in its way.

Modern Climate Helps Brands Get Mobile

Specs Who (l. to r.) John Moberg, COO, CTO; Keith Wolf, CCO; Geoff Bremner, president and CEO; Jason Tell, chief knowledge officer What Digital ad agency Where Minneapolis

A Tipsy Time With the Half-Naked Bellboy

If you’ve ever stayed in a hotel that has over two stars, you’ve already met him. But heck, even if you’ve only seen it in the movies, we all know what happens when you drop your bags at the front desk. Turn around, and the bellboy is taking your suitcase in hand.