You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories [...]
‘FT’ Goes After U.S. Audience With Ad Campaign
Performance Marketing
After making waves by bypassing Apple’s iTunes store, Pearson’s Financial Times is looking to grow its U.S. audience with a large-scale marketing campaign.
Will New Apple Chief Mean Shift for Publishers?
Performance Marketing
Apple, its products adored by consumers all over, has nonetheless had a complicated relationship with publishers, who have battled with the tech giant over its intractable position involving the sale [...]
An Interview with Elissa Tomasetti, VP of Marketing and Audience Development, Financial Times
In recent years rarely is there a seminar, article, blog or video clip on the topic of paying for online content that does not mention the Financial Times.