FIFA

FIFA Sponsors Demand Independent Oversight and ‘Cultural Change’

Once again, FIFA's sponsors have voiced their displeasure with the way the global soccer organization is handling its affairs amid an ongoing corruption scandal.

FIFA Suspends Embattled President Sepp Blatter and Several Top Officials

Less than a week after four major sponsors called for embattled FIFA president Sepp Blatter to resign immediately, the global soccer organization, which stages the World Cup competition, has suspended its leader for 90 days.

This Week’s Must-Haves: a Kate Spade Clutch That’s Chic and Smart

This week, Adweek is highlighting style and smart technology for travelers on the move and hobbyists happy to stay at home and play. Take a look:

Coca-Cola, Visa, McDonald’s, Anheuser-Busch Demand That FIFA’s Sepp Blatter Resign

FIFA's major sponsors appear to be taking sides against the soccer organization's embattled president, Sepp Blatter, with four major companies calling for him to resign immediately—while others are keeping silent or say the ongoing reform efforts should be allowed to run their course.

Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals

In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.

4 Strategies to Mitigate Risk in Global Sponsorship Deals

When contemplating investing millions of dollars a year in a global brand-building sponsorship, marketing leaders have to consider many things: the big picture issues like reach, scale, audience and relevance as well as the more tactical things like product tie-ins, licensing and logo placement.

Here Are 10 Intriguing Digital Marketing Stats From the Past Week

The Women's World Cup recently dominated digital and real-life discussions, as the U.S. women's team thrilled fans, winning the title Sunday and bringing home the World Cup trophy. So, our top 10 data points from the last week include a healthy dose of soccer-related stats.

How the National Women’s Soccer League Plans to Keep You Hooked After the World Cup

Jeff Plush, commissioner of the National Women's Soccer League, wants to keep you interested in women's soccer beyond just the World Cup.

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those moments when sports lifted our emotions somewhere past fandom to a place where adrenaline and passion create a potent and focused form of elation.

Caitlyn Jenner Posts Were Read 6 Times as Often as Stories About Sepp Blatter

Data company Parse.ly reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner or Sepp Blatter.