FDA

Why Pharmaceutical Advertising Is Virtually Absent From the Web

Quick—think of the most recent digital ad you saw. Was it automotive? Retail? Most likely. Name almost any other category and the same probably holds true. Brad Weltman

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

3 Ways to Be More Creative With Healthcare Advertising

Sewer inspector. Embalmer. Gastroenterologist. Tough jobs for sure. But try healthcare advertising for a week.

With the Threat of an Ad Ban Looming, Pharma Is Fighting to Repair Its Reputation

When ex-Turing Pharmaceuticals CEO Martin Shkreli smirked his way through congressional testimony in February, refusing to answer questions about how his former company increased prices for Daraprim, a drug used to treat cancer and AIDS, by 5,000 percent, it (understandably) stoked Washington's and the general public's ire against the pharmaceutical industry.

Competitors Are Taking Chobani to Court Over ‘Scare Tactics’ Used in Its Ads

The Greek yogurt wars just got uglier. Chobani has long based its advertising and marketing on its products' natural ingredients, but two Chobani ads claiming Dannon and Yoplait's Greek-style yogurts are laced with chlorine and pesticides, respectively, landed the Greek yogurt giant in court this month.

Why 74-Year-Old Cheerios Is Still America’s No. 1 Cereal

It was 1941, and Lester Borchardt had a crazy idea. His employer, General Mills, was looking for a product that would compete with Wheaties and Corn Flakes in the growing ready-to-eat cereal category. The competing brands were made from corn; General Mills placed its bet on oats.

‘Food Babe’ Debacle Underscores Crisis of Credibility Surrounding What We Eat

Gawker recently turned food marketers' heads with a 2,500-word takedown of blogger, dietary guru and anti-GMO activist Vani Hari, aka "Food Babe." Author Yvette d'Entremont, who started a rival blog under the "Science Babe" moniker, asserted that Hari peddles easily di

Alan Cumming Shows You Suggestive Things to Do Besides Sex in Ad Targeting the FDA

Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the Food and Drug Adminstration's rules around donating blood.At issue is a recent revision in the FDA's regulations that allows gay and bisexual men to give blood, but only if they have haven't had sex for a year. (They were previously barred entirely, based on concerns about exposure to HIV.)With tongue firmly in cheek, Cumming introduces a series of eight nonsexual activities that are "guaranteed to make your year without sex fly by."

FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA

When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit skeptical about his plans.

FDA Moves to Regulate E-Cigarettes

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale and marketing of e-cigarettes to minors.