Today, Lee Garfinkel announced he will press pause on his storied career in advertising, stepping down from his position as CEO of FCB Garfinkel after just over two years, as the agency rechristens itself FCB New York and installs a new team of executive leaders across departments.
FCB Worldwide has hired Deb Freeman, a 10-year veteran of the Grey Group, to serve as chief strategy officer of its FCB Garfinkel unit in New York, effective Feb. 1.
FCB Garfinkel prevailed in the creative review for Lincoln Financial Group, replacing Gyro which did not defend the business.
Fans of the U.S. Men's National Team are still reeling from the team's shocking semifinal loss to Jamaica in soccer's Gold Cup. But you can't stay mad at Jamaica for long. And this ad from FCB Garfinkel for the Jamaica Tourist Board, created on the fly to cheer on the team, is simple and fun and reminds you of Jamaica's remarkable achievement—the island nation is the first Caribbean country to reach a Gold Cup final. The match against Mexico will be broadcast tonight on Fox Sports 1 and Univision beginning at 7:30 p.m.
It took nearly a year, but FCB Garfinkel has filled its top creative role in New York. Eric Cosper, a veteran creative director who has worked at such agencies as BBDO, Wieden + Kennedy and Publicis, becomes the office's chief creative officer under CEO Lee Garfinkel.
Ameriprise Financial has found a new lead agency. McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million. The selection comes five weeks after final presentations. Sources identified the other contenders as FCB Garfinkel, Merkley + Partners and Zimmerman Advertising.
Vonage and lead creative agency JWT are parting ways, two years after the WPP agency won the business from TBWA\Chiat\Day. The VoIP telephone service spent $123 million in 2013 and $44 million through June of this year, according to Kantar Media.
McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said. IPG's media network partner UM landed media responsibilities on the account, where annual media spending approaches $50 million.
FCB Garfinkel is the new lead agency for Nestlé Waters North America’s regional spring water brands, taking over from fellow Interpublic Group shop McCann Erickson. Sources said the shift came after a review that included other Nestlé roster shops.
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, FCB Garfinkel and the incumbent, DDB, according to a representative for the New York State Gaming Commission. The media finalists, the rep added, are UM, Initiative and incumbent OMD.