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McCann Erickson N.Y. has the winning ticket in the New York Lottery creative review, beating contenders like Interpublic sibling FCB Garfinkel and the incumbent, Omnicom's DDB, sources said.
IPG's media network partner UM landed media responsibilities on the account, where annual media spending approaches $50 million.
NY Lottery officials said no decision has been made while McCann reps declined to comment, as did execs at other agencies in the review.
In April, the New York State Gaming Commission launched a review for the business, which has been handled by DDB for 23 of the past 26 years.