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Ameriprise Financial has found a new lead agency.
McCann Erickson Detroit has beaten three other finalists to land the company's core creative account, with annual media spending of nearly $40 million. The selection comes five weeks after final presentations.
Sources identified the other contenders as FCB Garfinkel, Merkley + Partners and Zimmerman Advertising.
As lead shop, McCann succeeds Interpublic Group sibling R/GA, which had handled the business since 2009 and didn't participate in the review.
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