Fast and Furious

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

Super Bowl Teams’ Fans Pick Favorite Brands

Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on Facebook tell you about the fans of the 49ers and Ravens?

Dodge Goes Back to High School

Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense?