Netflix Knows Toys Are Marketing, Too
Performance Marketing
Earlier this month, Netflix — the streaming media behemoth — began looking for someone to make toys. Yes, we're talking action figures here. Perhaps some fan-service clothing like backpacks and [...]
Google Plus Just as Popular as Twitter in U.S., Study Says
Performance Marketing
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.
Data Points: Ad Play
Brand Marketing
While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's [...]
Marketing Best Practices, Grateful Dead Style
Performance Marketing
OK, I admit it. For a short time in my youth, I could have been considered a "dead head." Granted, I only attended about 10 "shows," but I did have [...]