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How Brands Can Help the Summer Olympics—and Brazil—Thrive Again

As an agency leader in Brazil, I see that we're on the verge of a very exciting time for brand opportunities that make memories, connections and impact.

Disney’s Massive Marketing Push for Star Wars Was Relentless, but Also Masterful

After a record-shattering weekend at the box office, if you haven't felt the force of Star Wars, you must be living in another galaxy. Star Wars: The Force Awakens hit $238 million solely in North American ticket sales.

Twitter Tells Brands They Can Reach 30% of Their Followers for Free

Twitter is telling brands, "Come to us if you want to reach fans freely." The company said today that marketers can hit an audience equal in size to 30 percent of their followers in a given week with a consistent and free tweeting strategy. That level of free exposure contrasts with Facebook, where brands have to pay to be seen by more than 5 percent of their fans.

Google Plus Just as Popular as Twitter in U.S., Study Says

Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research.

Data Points: Ad Play

While football fans stock up on chicken wings and big-screen TVs in preparation for Super Bowl XLVII, marketers have their eye on the commercials that will play out on advertising's biggest arena of the year. The price of entry has soared more than 60 percent over the past decade, to $3.5 million for a 30-second spot, and is expected to increase even more this year.