It's the third time around for Extra Gum, and things are suddenly getting real. The Wrigley's brand and Energy BBDO returned over Valentine's Day weekend with another tearjerker film, "A Second Chance." It tells the tale of Jessica, a young widowed mom, who reunites after many years with single dad Marcus, a friend she's known since kindergarten. In a change from the client-agency team's previous viral hits—"Origami," which focused on a dad and his young daughter, and "Sarah & Juan," which tracked a romance from high school through young adulthood—this outing features the real-life Jessica and Marcus, starring in their own true story and providing narration.
From classic hilarity to emotional lifetimes lived in three minutes or less, BBDO's wide spectrum of top-quality work in 2015 is largely what earned the storied shop its status as […]
It took an extra long time—more than two years—for Wrigley's Extra Gum to release a follow-up its massively popular "Origami" ad, which, you may recall, told the story of a father and daughter with silvery gum-wrapper swans playing a key role.