Accounts in Review: A-B InBev, Tiffany Complete Media Searches
Brand Marketing
Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its [...]
Cramer-Krasselt Beats the Odds to Keep Porsche
Brand Marketing
Cramer-Krasselt has beaten the historically poor odds of retaining an account in review, beating back thick competition to remain lead creative agency on Porsche. The other contenders for the account, [...]
Meet the Porsche Final Five
Brand Marketing
Five agencies remain in the hunt for Porsche Cars North America's creative account. Sources identified the shops as McKinney in Durham, N.C.; Droga5 in New York; Crispin Porter + Bogusky [...]
Porsche Reviews Creative Business
Brand Marketing
On the heels of record sales, Porsche North America has launched an agency review of its creative business, which is handled by Cramer–Krasselt.
Charles Schwab Narrows Creative Search
Brand Marketing
Charles Schwab has narrowed the field in its creative review. The incumbent, Havas Worldwide, has been cut from the company's creative review along with Venables Bell & Partners, leaving two [...]
4 Finalists Emerge in Charles Schwab Review
Brand Marketing
Four agencies have advanced to the final round of Charles Schwab's creative review. The shops have been briefed and have began preparing for final presentations, according to a source.