4 Finalists Emerge in Charles Schwab Review

Incumbent Havas remains in contention

Four agencies have advanced to the final round of Charles Schwab's creative review.

The shops have been briefed and have began preparing for final presentations, according to a source.

In addition to the incumbent, the New York office of Havas Worldwide (formerly Euro RSCG), the contenders are Fallon, Crispin Porter + Bogusky and Venables Bell & Partners, according to Russel Wohlwerth of External View Consulting Group, the consultancy managing the search.

Revenue on the account is estimated at more than $7 million.

Among the key decision-makers in the review is new chief marketing officer Jonathan Craig, who replaced Laurine Garrity in September. Garrity had held the job for 19 months.

Media planning and buying responsibilities are not in play and remain at Interpublic Group's UM. That relationship dates back to 2009.

Media spending on the brand approached $70 million last year, down from $75 million in 2010, according to Nielsen. Those figures don't include online spending, however.


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