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Deutsch LA has filled the hole where Sony PlayStation used to be.
The Interpublic Group shop has joined Nintendo’s roster of creative agencies after a review, the company has confirmed. Principally, Deutsch will lead digital and social media marketing on Nintendo’s line of video games. In addition, the agency will work on e-commerce efforts and create traditional ads for some of Nintendo's games, said Scott Moffitt, evp of sales and marketing.
Account revenue is estimated at more than $5 million.
That said, Leo Burnett remains Nintendo’s lead creative agency—a role that it has held for 21 years.
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