Twitter’s New Buy Button Is Key to Its Mobile Commerce Future
Performance Marketing
Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works.
Chrysler Goes From Eminem and Clint to Ron Burgundy?
Brand Marketing
Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this [...]
YouTube to Host Music Awards Show in November
Performance Marketing
YouTube already serves as a popular destination for music fans. Just witness the recent impact of Miley Cyrus' nearly nude video.
Call of Duty: Ghosts Campaign Will Dovetail With Eminem’s MMLP2
Brand Marketing
November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers [...]
Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus
Creativity
"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's [...]
How Rolex Runs on Autopilot
Brand Marketing
If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not [...]