Call of Duty: Ghosts Campaign Will Dovetail With Eminem's MMLP2

Album and game both drop on Nov. 5

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers LP 2) comes out, and now that release is tied to the Call of Duty franchise. Both releases are big swings for their respective publishers—Activision and Interscope—and since both appeal to a young male demographic, the companies decided to sync up parts of their campaigns to make Eminem's presence in Activision's marketing more than a traditional celebrity endorsement.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in