The CW’s New Shows, From Best to … Second Best
The CW is not a large network. Co-owned by CBS and Warner Bros., its target viewers are the teens and twentysomethings who play Minecraft, watch Netflix, work at odd hours [...]
Electus Invests in Hud:sun Media
Performance Marketing
IAC’s multi-platform production studio Electus is making what it’s calling a “strategic investment” in Hud:sun Media, an independent production firm known for shepherding such series as Bravo’s Pregnant in Heels [...]
Meet the Young Influentials Changing Your World
Brand Marketing
Analysis: YouTube’s Originals, Seven Months After the Newfronts
Performance Marketing
Earlier this year, YouTube had its very first upfront event—dubbed a "brandcast" by the Google-run video portal—during which it laid out just what it was getting for its
Electus Partners With Saveur on Web Series
Performance Marketing
From Top Chef to Iron Chef to Hell’s Kitchen, the TV schedule is packed with culinary competition shows. But when it comes to Americans’ insatiable appetite for all things foodie, [...]
Six Questions: Ben Silverman
Performance Marketing