Eddy Cue

Apple Takes Shots at Microsoft With iPad Air, Software

Apple lobbed a barrage of Air to surface missiles in Microsoft’s direction today.

Publishers Fight to Control Consumer Data They Barely Use

The sticking point in publishers’ negotiations with Apple to sell magazines on the iPad was over who would control the customer data. Publishers said they needed it to renew and cross-sell buyers of their digital content. Apple didn’t want to give it up.

The Secret World of Apps

Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace.