The Secret World of Apps

Apple’s approval process is a long journey for developers—and that’s how Steve Jobs likes it

Last week, Apple went to Washington, D.C., to answer questions from U.S. lawmakers about consumer privacy in the mobile marketplace. The visit was triggered by the discovery that Apple’s iPads and iPhones tracked and kept users’ locations for up to a year, creating a step-by-step picture of users’ movements. For some, the company’s renowned “1984” commercial, warning of a Big Brother-like future, took on an ironic twist.