EDC

China’s BlueFocus Is About to Acquire This North American Advertising Player

A Chinese company has set its sights on a North American advertising player, with Beijing’s BlueFocus close to finalizing the purchase of assets from Vision7 International, parent of one of Canada’s most well-known agency networks, Cossette, according to sources.

4 Brands Building Buzz at EDC Music Festival

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in on the action.

PayPal Wants to Make Your Governor’s Ball Experience Easier

Headed to Governor's Ball Music Festival in New York? PayPal wants you to leave your wallet at home.