4 Brands Building Buzz at EDC Music Festival

Has significant millennial power

Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in on the action. The Insomniac-produced event is expected to bring in 400,000 people, and its size is akin to the Super Bowl for electronic dance music fans.

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