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Hoards of electronic music fans will descend on the Las Vegas Motor Speedway this weekend for the Electronic Daisy Carnival, and brands including 7UP and Bud Light Platinum want in on the action. The Insomniac-produced event is expected to bring in 400,000 people, and its size is akin to the Super Bowl for electronic dance music fans.
Bovitz Inc. commissioned a study on behalf of Live Nation’s data arm Live Analytics to better understand concertgoers and brands’ opportunity with this group (who are a crop with a well-known and distinct style).