Dr Pepper

Advertising Could Use Another Adorable Dog, Right? Sure It Could, Says Dr Pepper

Deutsch LA unleashes some potent adorbs for Dr Pepper in this ad starring a super-shaggy "mop dog"—a Hungarian herding pooch known as a Puli with a dreadlock-style corded coat.Try as it might, our lovable hero just can't seem to fit in. The stray hitches a ride with a Dr Pepper delivery dude, played by Domingo Molina, who memorably essayed a villain in early episodes of Breaking Bad, and they head for the pound. Will the guy keep the misfit pooch, validating the brand's new tagline, "Always be one of a kind," and giving us a three-hanky happy ending? C'mon, Krazy-8, what's your play?

College Football Playoff Quickly Becomes a TV and Social Media Power Player

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the stage for a much bigger version of March Madness.

Data Drives This Digital Sales and Marketing Company in Dallas

Specs Who Judge Graham (l.), president; Ernie Capobianco, CEO What Digital sales and marketing company Where Dallas offices

Dick Clark Productions Is Dramatically Increasing Its Output

This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time.

ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series

ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans.

Dr Pepper Ten Brings Back Fizzly Adams in Another Amusing Spoof of ’70s Beer Ads

IDEA: Masculinity was different in the '70s. It was gentler, hairier, John Denver-ier. And it was captured memorably in the outdoorsy beer ads of the era from brands like Coors and Hamm's.

Adweek’s Top 10 Commercials of the Week


NFL Kicker Gets Operatic in This Video for Dr Pepper

Professional football, opera and Dr Pepper: it's a pretty novel combination. But Justin Tucker, the Baltimore Ravens' kicker, apparently loves all three.

Firehouse Combines Business Consulting With Advertising Work

Specs Who (l. to r.) Tripp Westbrook, partner, executive creative director; Steve Smith, partner, planning insights; Mark Hall, president, founder; Doug Miller, partner, finance and options What Advertising agency

Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper

Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me as I knock back my six-pack of beer! Shirtless Josh Button is the latest addition to the ad-hunk trend, rising seductively from the sea in Deutsch L.A.'s new tongue-in-cheek commercial for Diet Dr Pepper. (They make diet soda now?) "Millions of guys are born good looking," Button's voiceover begins, as the number 70,611,600 flashes on screen. "But not many are really good looking." The number 64,891 appears. "Even fewer are really, really, really, really, really good looking. At least, that's what I'm told." The number 45 zips by. "I'm Josh Button, and I'm one of a kind." We then get a full-on view of his chiseled torso as the red number 1 appears, thrust like a dagger into my cholesterol-clogged heart. (Hey, I'm at least one of the 70 million fairly OK-looking dudes, right?!) "We're poking fun at ourselves and the trend of hot guys in advertising," Dr Pepper svp of marketing Jaxie Alt tells USA Today, alluding to hunk sightings in spots for brands like Kraft Zesty Italian dressing and Diet Coke. After decades of impossibly trim bikini babes making women feel insecure, I guess it's men's turn to suffer. At least one advertiser out there is providing a more realistic depiction of the male form. But when you consider the state of that beach bum's liver, and his life expectancy, it's cold comfort indeed. Credits below.