Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper

Yet another one-of-a-kind

Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me as I knock back my six-pack of beer! Shirtless Josh Button is the latest addition to the ad-hunk trend, rising seductively from the sea in Deutsch L.A.'s new tongue-in-cheek commercial for Diet Dr Pepper. (They make diet soda now?) "Millions of guys are born good looking," Button's voiceover begins, as the number 70,611,600 flashes on screen. "But not many are really good looking." The number 64,891 appears. "Even fewer are really, really, really, really, really good looking. At least, that's what I'm told." The number 45 zips by. "I'm Josh Button, and I'm one of a kind." We then get a full-on view of his chiseled torso as the red number 1 appears, thrust like a dagger into my cholesterol-clogged heart. (Hey, I'm at least one of the 70 million fairly OK-looking dudes, right?!) "We're poking fun at ourselves and the trend of hot guys in advertising," Dr Pepper svp of marketing Jaxie Alt tells USA Today, alluding to hunk sightings in spots for brands like Kraft Zesty Italian dressing and Diet Coke. After decades of impossibly trim bikini babes making women feel insecure, I guess it's men's turn to suffer. At least one advertiser out there is providing a more realistic depiction of the male form. But when you consider the state of that beach bum's liver, and his life expectancy, it's cold comfort indeed. Credits below.


Client: Dr Pepper Snapple Group

Brand: Diet Dr Pepper

Agency: Deutsch, Los Angeles

Chief Creative Officer: Mark Hunter

Group Creative Director: Brett Craig

Creative Director: Xavier Teo

ACD, Art Director: Erick Mangali

ACD, Copywriter: Chris DiNinno, Lehr E. Ryan

Director of Integrated Production: Vic Palumbo

Executive Producer: Lisa K. Johnson

Director of Content Production: Victoria Guenier

Ken Rongey:  Senior Business Affairs Manager

Directors: Craig Brett/Mangali Erick

Director of Photography:  Greig Fraser

1st A.D.: Anthony Dimino

Editorial Company:

Spot Welders, Santa Monica, CA

Editor: Patrick Murphree

Executive Producer:  David Glean

Senior Producer: Carolina Wallace

Producer: J. Patrick McElroy

Post Facility – Color Only:

Company 3, Santa Monica, CA

Colorist:  Dave Hussey

Visual Effects:

Arsenal FX, Santa Monica, CA

Post Production Company: Arsenal F/X

Executive Producer: Ashley Hydrick

VFX Supervisor/Design: Lauren Mayer-Beug

Flame: Mark Leiss and Terry Silberman

Designers/Animators: Andrew Schreiber

Post Producer: Pravina Sippy

Production Coordinators:


Elias Arts, Santa Monica, CA

Creative Director-Dave Gold

Executive Producer-Ann Haugen

Composer-David Wittman

Producer-Kiki Martinez

Audio Post Company/City/State:

Play Studios, Los Angeles, CA

Mixer:John Bolen

Executive Producer: Lauren Cascio


Mnemonic and End Tag

Wood Shop, Culver City, CA

CD/Product Director: Trevor Shephard

DP: Tom Lazarevich

Live Action Producer: Christy Lindgren

Post Producer: Sabrina Elizondo

Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne

3D Artist: Forbes Hill, Cody Smith CD

Client Credits

Director of Creative: Shaun Nichols

Brand Manager – Diet Dr Pepper: Angela Snellings

Director of Marketing: Leslie Vesper

SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt

SVP, Marketing: Andrew Springate

EVP, Marketing: Jim Trebilcock

Advertising Manager: Sharon Leath

Additional Deutsch Credits:

Mike Sheldon, CEO

Account Management Credits:

David Dreyer, Group Account Director

Helen Murray, VP Account Director