Display advertising

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today.

Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not ask brand and agency leaders where they stand on the issue?

Madden Game Uses Google to Create Gif Ads in Real Time

EA Sports: It's in the meme. To promote its flagship Madden football game, EA Sports is trying out a new Google advertising program that allows the game maker to quickly create gif ads and customize the message based on what is happening on the field.

Yahoo’s Marissa Mayer Is Disappointed In Ad Revenue

CEO Marissa Mayer is not happy with ad revenue at Yahoo, as the display advertising business shrank last quarter. But there was also good news: the company is hanging on to a little more of China's Alibaba Group, which has become a cash cow for Yahoo.

Google and ABC Build a Programmatic Ad Exchange That Only Buys Mastheads

Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.

Google Expands Its Brand Plans With Real-Time Results

Google is expanding its Brand Lift program that measures how online campaigns influence consumers, and it is sharing results in real time to help advertisers adjust on the fly, Google’s display vp, Neal Mohan, told Adweek. Brand surveys are now offered on nearly all video and display ad campaigns through Google, he said.

Google’s Spider.io Acquisition Boosts Anti-Fraud Team

Google boosted its anti-fraud detection team by acquiring anti-malware company spider.io. The announcement was posted on the DoubleClick Advertiser Blog this morning. Google said the acquisition of London-based spider.io’s seven-member team would add transparency for advertisers.

The Best Social Network for Real-Time Marketing

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Yahoo’s Marissa Mayer Says Turnaround Still in Making

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.

P&G Slashes Wasteful Display Ad Budgets Using Eye-Tracking

Procter & Gamble and eye-tracking firm Sticky (formerly EyeTrackShop) have announced a European-based partnership that will likely expand to other global regions.