Phoenix Marketing Combines Traditional Ads With Digital Data
Performance Marketing
Phoenix Marketing International, a 14-year-old market research firm, is launching a platform that it believes puts traditional advertising data at the fingertips of brands in the same way they have [...]
Obama Dominating Web Down the Stretch
Performance Marketing
As the presidential campaign trudges into its waning hours, the embattled Mitt Romney and Barack Obama election teams are ramping up their on-the-ground efforts while still flooding local and national [...]
Internet Ads Jump 14%, Mobile Spending Skyrockets
Brand Marketing
Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11).
Forrester Throttles Down Online Outlook
Performance Marketing
Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier [...]
Studio One Launches Content Management Dashboard
Performance Marketing
As brands delve deeper into the content game, it can be difficult to manage and understand how to best leverage these assets. For many brands, content creation is relatively uncharted [...]
Fast Chat: AOL CEO Tim Armstrong
Performance Marketing
AOL announced its first-quarter earnings this morning, and the numbers were a mixed bag. Overall revenue was up, but U.S. display advertising was down 1 percent—not good news in an [...]