Internet Ads Jump 14%, Mobile Spending Skyrockets

IAB report bears relatively good news for digital in 2012

Internet advertising grew jumped 14 percent during the first half of 2012—totaling $17 billion—compared to the same period last year, according to Internet Advertising Bureau data released Thursday (Oct. 11). That level of growth, while enviable by traditional media standards, actually represents a slowdown for an industry that saw a 23 percent jump year-over-year during 2011's first half, per the digital advertising trade org.