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AT&T Unveils Pricing and Channel Lineups for Its DirecTV Now Streaming Bundle

Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV.

AT&T Has Reached a Deal to Acquire Time Warner. Now What?

After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reached a deal in which the telecommunications powerhouse will buy Time Warner for $107.50 per shar

Why Marketers and Media Firms Are So Excited About Addressable Advertising


AT&T and Hulu Share More Details About Their Upcoming Skinny Bundle Streaming Offerings

Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.

5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital

The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point for both consumers and

AT&T Consolidates Its Creative and Media Business with Omnicom

Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative business, while the recently formed Hearts & Science unit will be media agency of record.

Eli Manning Is Itching to Banana Dance and Karaoke With You in DirecTV’s New Ads

Would you rather rescue Dallas Cowboys quarterback Tony Romo from a burning building, or save half a sandwich for the long ride home? Well, that probably depends on what kind of season Tony's having … and, frankly, on just how much you like your ham on rye. "Romo vs. Sandwich" is just one absurd choice offered in Grey's amusing new ads that tout AT&T's DirecTV NFL Sunday Ticket platform for fans who want to catch every out-of-market NFL game:

In Its Third Year, New York Magazine’s Vulture Festival Is Bigger Than Ever

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams.

Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV’s ‘Settler’ Guy on Twitter

As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other indignities, you have cable instead of DirecTV). And indeed, the "Settlers" patriarch from the TV commercials has begun interacting with various celebrities in planned (and paid) bits of banter, wherein the celeb mentions something irritating in his or her life and Jebediah replies with asinine advice.

DirecTV Ridicules Cable Users as ‘Settlers’ in Frontier-Themed Ads

DirecTV: the final frontier? A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads for the satellite service.