Starting Wednesday, cord-nevers, cord shavers and cord cutters will have a relatively inexpensive, easy new option to access live TV.
After a report just two days ago that AT&T and Time Warner had engaged in "informal" talks about a possible merger, the two companies have reached a deal in which the telecommunications powerhouse will buy Time Warner for $107.50 per shar
Over the next several months, viewers are going to be more tempted than ever to cut the cord, thanks to a pair of anticipated new over-the-top (OTT), skinny bundle offerings from AT&T and Hulu.
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point for both consumers and
Telecommunications giant AT&T consolidated its advertising business with Omnicom after a closed creative and media review that pitted the holding company against arch rival WPP. BBDO will retain the creative business, while the recently formed Hearts & Science unit will be media agency of record.
Would you rather rescue Dallas Cowboys quarterback Tony Romo from a burning building, or save half a sandwich for the long ride home? Well, that probably depends on what kind of season Tony's having … and, frankly, on just how much you like your ham on rye. "Romo vs. Sandwich" is just one absurd choice offered in Grey's amusing new ads that tout AT&T's DirecTV NFL Sunday Ticket platform for fans who want to catch every out-of-market NFL game:
For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams.
As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other indignities, you have cable instead of DirecTV). And indeed, the "Settlers" patriarch from the TV commercials has begun interacting with various celebrities in planned (and paid) bits of banter, wherein the celeb mentions something irritating in his or her life and Jebediah replies with asinine advice.
DirecTV: the final frontier? A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads for the satellite service.