Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on Twitter

Plus, a new TV spot in the campaign

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As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other indignities, you have cable instead of DirecTV).

And indeed, the "Settlers" patriarch from the TV commercials has begun interacting with various celebrities in planned (and paid) bits of banter, wherein the celeb mentions something irritating in his or her life and Jebediah replies with asinine advice.

Check out some of the interactions below:

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