Why Jamie Foxx and Jason Biggs Are Chatting With DirecTV's 'Settler' Guy on Twitter

Plus, a new TV spot in the campaign

As the preferred social platform for griping about #firstworldproblems, Twitter is the next logical destination for DirecTV's "Settlers" campaign, which is all about accepting a less-than-perfect life (where, among other indignities, you have cable instead of DirecTV).