Rick Welday is president of Xandr Media, the advanced TV and addressable audience solutions business for AT&T’s advertising company, Xandr. A veteran in advertising, Welday previously served as CMO for AT&T’s consumer segment, including all video and internet consumer marketing. He serves on the board of the Video Advertising Bureau and the executive committee for the IAB Board of Directors.
It's accessible enough that even smaller brands can do it.
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point [...]