Money Talks: It’s Past Time That Marketers Reconsider Reward-Based Promotions
Performance Marketing
Recently, Bill Warshauer provided Target Marketing readers with a timely reminder of the efficacy of reward-based promotions and their utility in replacing discounts in the promotional mix. Now let's take [...]
Where Do You Start? Teaching Direct Marketing to College Students
Performance Marketing
What’s the best approach to engage college kids in understanding direct marketing? Principles first; metrics second? Or Metrics first; principles second?
Marketing Training in the Language of Customer Persuasion
Performance Marketing
In my keynote sessions, marketing training classes and even in past posts for Target Marketing, I’ve asked a critical question of marketers representing all levels of expertise over the past [...]
Media Outlook 2019: Spell Marketing with a ‘D’
Performance Marketing
The January marketing calendar in New York has included for the past decade or so a certain can’t-miss event of the Direct Marketing Club of New York. In 60 fly-by [...]
Remembering Lester Wunderman, Direct Marketing Pioneer
Performance Marketing
Lester Wunderman, who passed away at 98 last week, was a quiet giant among visionary innovators. And if the marketing universe looks almost totally different today than it did in [...]
Nostalgic for the Future: Data That is ‘Close to You’
Performance Marketing
Last week, I had a dream — and in it, Karen Carpenter and I were friends. The following night, I had a similar dream — and this time it was [...]