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Navigating Minimalism and Maximalism in Marketing

Headshot of Peter J. Rosenwald
By Peter J. Rosenwald

 

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

No doubt you’ve all heard of the poor guy who starved to death, equidistant between two three star restaurants with perfectly valid credit cards in his pocket. He just couldn’t deal with having to make the momentous decision to choose one or the other.

Sound familiar?

Given the number of data and AI marketing options at our fingertips, the bewildering range of media to choose from, the unlimited possibilities for product and service pricing and delivery systems, are we sure that we aren’t facing the same fate — death by maximalism.

I thought I’d made up the word but as usual, Google put me right.

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Headshot of Peter J. Rosenwald

Peter J. Rosenwald

Peter J. Rosenwald is an expat American living and working in Brazil; founder and first CEO of Wunderman Worldwide, International Division of Wunderman agency) and first chairman of Saatchi & Saatchi Direct Worldwide; strategist and senior executive in charge of building subscription and data-driven marketing for Editora Abril, Latin America's leading magazine publisher; founder of Consult Partners, active strategic marketing consultancy working in Brazil, U.S. and U.K. International keynote speaker on data-driven marketing and author of 'Accountable Marketing' (Thomson), 'Profiting From the Magic of Marketing Metrics' (Direct Marketing IQ), and 'GringoView' blog author for Brazilian Huffington Post. With an international perspective, my blog's purpose is to share my maverick views of this business I've spent the last half-century working in, enjoying and observing.

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