Navigating Minimalism and Maximalism in Marketing

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No doubt you’ve all heard of the poor guy who starved to death, equidistant between two three star restaurants with perfectly valid credit cards in his pocket. He just couldn’t deal with having to make the momentous decision to choose one or the other.

Sound familiar?

Given the number of data and AI marketing options at our fingertips, the bewildering range of media to choose from, the unlimited possibilities for product and service pricing and delivery systems, are we sure that we aren’t facing the same fate — death by maximalism.

I thought I’d made up the word but as usual, Google put me right.



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