direct marketing

Nielsen Marketing Cloud Just Improved Its Digital Couponing Targeting Tools

Nielsen has partnered with digital coupon specialist RevTrax to bolster Nielsen Marketing Cloud, which can now help clients create offers that should, in theory, generate more sales.

In a Busy Week, PlayStation Teases Games, Touts Streaming Service and Hires a New Agency

It has been a busy week for Sony PlayStation.

WPP Digital Leader Mark Read Takes the Reins of Wunderman

Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities at Wunderman last June.

Acquiring a Social Agency Is Sounding Less Sexy by the Month

Social media marketing is generating lots of buzz for brands, but interest in acquiring shops that specialize in it is another story.

Sony Is Targeting Influencers’ Real-Life Friends

Pursway claims it can tap into Facebook and other social nets to target email, direct mail and social media messages to the family and friends of influential buyers. Its platform, launched today and dubbed Pursway Connect, borrows machine-learning technology from anti-terrorism systems to scan and identify patterns while analyzing billions of pieces of data from open sources.

Rapp Names a New Global CEO

Rapp is getting a new global CEO.Volkswagen Group's Alexei Orlov will assume the role in July, reporting to Dale Adams, Chairman and CEO of Omnicom Group's Diversified Agency Services, the holding company said today. Orlov most recently was as chief marketing officer for Volkswagen's China region. 

Social and Native Ads Are More Effective Than Email, Study Says

Marketers say that social media ads and native promotions are better for brands than email, according to Millward Brown Digital's study for MediaBrix.

Direct Marketing Association Names New Leadership

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be adopted, has announced new leadership. 

Microsoft Launches Global Review of Marketing Services

The timing of Microsoft's global marketing services review is curious, given that the company is

Big Data Added $156 Billion in Revenue to Economy Last Year [Updated]

Responding to growing Washington attacks on data brokers, the Direct Marketing Association is mounting its biggest defense by unveiling a new study Monday during its annual conference in Chicago. The study quantifies how much of the economy is driven by companies that use consumer-level data to market and retain consumers.